I had the opportunity to interact with Jiayi Lee from JamiQ, social media monitoring start-up from Asia (Singapore). Few publishers have today offers which are reliable and with a good quality level for monitoring Asian content, and this is the challenge JamiQ pointed successfully.
JamiQ offer is available in ASP, with an economic model quite affordable ranging from $ 50 per month for the base fare up to $ 4,000 per month for monitoring of 100 subjects. The principle is simple: a subject (topic) is monitored by a set of keywords on a range of sources to choose from the catalog by default, with access to a dashboard monitor.
The main characteristics of this offer are:
A catalog of pre-configured connectors and you can add your own sources in RSS format, which allows and ensures a wide spectrum for monitoring social media with minimal effort. There are the classic search engines blogs, news, Facebook (Pages and groups), Twitter and forums…
Note also that these sources are already a corpus of Asian languages like Chinese, Japanese, Ital, or Taiwanese. Adding sources and specific connectors is on demand, and Jiayi Lee was very responsive to integrate Google and Wikio in French.
A module for topics organization is accessible from the homepage with an easy grip, allowing fast access to the sources, results and other configuration settings. This module summarizes the volumes and the percentage of absolute and relative results of surveillance for the last 48H.
When we speak of reputation monitoring, we are inevitably talking about the dashboard and indicators for monitoring (quantitative but also qualitative).JamiQ offers different features ranging from basic aspects of monitoring volumetric filtering level to influence or even by key. Note that these last two aspects are based on technology and algorithms developed by JamiQ. The editor provides a transparent operation of the selection and classification analysis of the feelings/sentiments and levels of source influence. A note on the tones, JamiQ affect any key (even neutral) when the algorithm fails to detect the direction and scope of the message.
Content filtering can be done using various criteria: type of source, level of influence, tone or the period or the segment … This test is one of the flagship features JamiQ, since it is of a system of automatic segmentation by geography, by function, by type of media …
You can also access the content in question, and export them as global or fine for more analysis with dedicated tools.
However, this young platform still lacks some essential features in a sense of collaboration and monitoring reputation on web :
- Lack of data capitalization (useful / relevant)
- No language filtering
- Lack of access rights management
- It is not possible to export the graphic results for exploitation and dissemination
- The proposed levels of search keywords are still in development, including research in some specific fields such as title …
For an overview of the solution demo, you can take a look at this presentation o slideshare :
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